How often do your sales reps actually update the CRM after customer calls?

[Dhruven]

I've noticed that many dealerships invest in a CRM, but keeping customer information up to date after every call is still a challenge. Some sales reps update notes immediately, while others wait until the end of the day or forget altogether.

How does your team handle this?

• Do sales reps update the CRM after every customer conversation?
• Is CRM usage mandatory, or is it left to individual habits?
• What methods or tools have helped improve CRM adoption?
• Have you seen a difference in lead conversion or follow-up quality when CRM updates are done consistently?

I'm interested in hearing how other dealerships manage this process and what has worked best for your team.