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The fact that this thread exists doesn't surprise me at all. 

This is not an advertisement. I have been on this board for a long time.  Yes, I am a friend of Manny and have done some consulting work with VL Automotive (when it doesn't conflict with my fishing).  I have had a chance to meet with some clients helping with processes and marketing.  I am everything but a SEO/SEM guru. This is a fact, I have seen a number of these stores go from run of the mill to market leaders.  Seriously, I don't care about the analytic, I'm a show me the sales guy.  The GMs and Internet directors feel the same way.  Most of them have been able to cut budgets (mostly SEM/PPC) and continue to increase sales.  I keep in contact with the people that I have worked with.  I have yet to meet an unhappy VL client.  Most frequent problem is finding themselves understaffed.

Joe, many of the stores, that have seen the biggest successes, have Dealer.com websites.  Can't you do some research on those?