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It's not about what research we can do or what analytics Joe can pull.. it's about seeing actual results.

I have a client that didn't have PPC ads at all - I created a $1000/month budget campaign for them, only targeting their local geographical area, and the results were stupendous. Their website traffic doubled, their floor traffic went up, their sales went up, etc. That doesn't make me a wizard or an A+ service provider - we just implemented something that should have been in places ages before.


Service providers can't be judged based on outlier cases, instant results, single markets, etc.