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Doug,Advertising (done right) makes more web traffic & leads, BUT, that does not automatically make more "actual results". IMO, the majority of "actual results" are the responsibility of the leadership of dealership (People, Products, Process). Advertising is gasolineThe store is the engine.Slamming more gasoline into a engine does not make it run faster-but-take a high-performance engine that's able to burn more gasoline, now, you're smoking the tires.
Doug,
Advertising (done right) makes more web traffic & leads, BUT, that does not automatically make more "actual results". IMO, the majority of "actual results" are the responsibility of the leadership of dealership (People, Products, Process).
Advertising is gasoline
The store is the engine.
Slamming more gasoline into a engine does not make it run faster
-but-
take a high-performance engine that's able to burn more gasoline, now, you're smoking the tires.
