Hyundai - Marketing Covenant Announcement

[DrewAment]

Always makes me wonder.... Does OEM know something? Did the vender piss off the OEM and how?

Anyone have any insights?

 

[Ryan Everson]

Always makes me wonder.... Does OEM know something? Did the vender piss off the OEM and how?

Anyone have any insights?

View attachment 8013

Yikes, OEM-approved vendors aren't exactly known for driving the best results, so how bad must you be to actually get blacklisted?

 

[Ryan Everson]

But if I had to guess, I would surmise it's not performance-related (because most OEM's don't tend to care about that), but moreso potentially related to ongoing issues with the accuracy / integrity of their co-op submissions.

Similar to how Hyundai went after Napleton for alleged fraudulent engine warranty claims (22 engines per month!):

Hyundai sues Napleton over alleged fraudulent engine warranty claims

In the lawsuit, Hyundai alleged the defendants bought certain Sonata and Santa Fe vehicles from auctions and would present fraudulent warranty claims about the vehicles to the automaker.

www.autonews.com

*Disclaimer: This is just a guess, very possible it's something else.

 

[DrewAment]

Yikes, OEM-approved vendors aren't exactly known for driving the best results, so how bad must you be to actually get blacklisted?

Yes -- would love to maybe hear from any of those venders, their side of the story?

But if I had to guess, I would surmise it's not performance-related (because most OEM's don't tend to care about that), but moreso potentially related to ongoing issues with the accuracy / integrity of their co-op submissions.

Agreed - probably the main reason. Also, I have seen excessive CPMs in a few of these cases when billed via CO-OP.OEM == example $100 CPM for a conquest email blast, when market rates are less than half of that.

 

[Ryan Everson]

Yes -- would love to maybe hear from any of those venders, their side of the story?

Agreed! And if any dealers are currently using or considering using these 4 vendors at non-Hyundai stores, it would be prudent to inquire about the reasoning behind the Hyundai ban so you can make your own decision of whether or not to continue yourself.

1. TurnKey Marketing
2. Aronson Advertising
3. M & M Advertising - Appears to share a P.O. Box with Aronson Advertising?
4. Think Creative

TurnKey Marketing is by far the biggest name on the list - they are in a lot of other OEM programs, including Shift Digital managed programs like Stellantis'. Aronson is big in the Chicagoland market. Never heard of Think.