Always makes me wonder.... Does OEM know something? Did the vender piss off the OEM and how?
Anyone have any insights?
Anyone have any insights?
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Hyundai - Marketing Covenant Announcement
- Thread starter DrewAment
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- Mar 21, 2012
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Yikes, OEM-approved vendors aren't exactly known for driving the best results, so how bad must you be to actually get blacklisted?
- Mar 21, 2012
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But if I had to guess, I would surmise it's not performance-related (because most OEM's don't tend to care about that), but moreso potentially related to ongoing issues with the accuracy / integrity of their co-op submissions.
Similar to how Hyundai went after Napleton for alleged fraudulent engine warranty claims (22 engines per month!):
www.autonews.com
*Disclaimer: This is just a guess, very possible it's something else.
Similar to how Hyundai went after Napleton for alleged fraudulent engine warranty claims (22 engines per month!):
Hyundai sues Napleton over alleged fraudulent engine warranty claims
In the lawsuit, Hyundai alleged the defendants bought certain Sonata and Santa Fe vehicles from auctions and would present fraudulent warranty claims about the vehicles to the automaker.
www.autonews.com
*Disclaimer: This is just a guess, very possible it's something else.
Yes -- would love to maybe hear from any of those venders, their side of the story?
Agreed - probably the main reason. Also, I have seen excessive CPMs in a few of these cases when billed via CO-OP.OEM == example $100 CPM for a conquest email blast, when market rates are less than half of that.
- Mar 21, 2012
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Agreed! And if any dealers are currently using or considering using these 4 vendors at non-Hyundai stores, it would be prudent to inquire about the reasoning behind the Hyundai ban so you can make your own decision of whether or not to continue yourself.
- TurnKey Marketing
- Aronson Advertising
- M & M Advertising - Appears to share a P.O. Box with Aronson Advertising?
- Think Creative
✨ AI Highlights
Hyundai has blacklisted four marketing vendors (TurnKey Marketing, Aronson Advertising, M & M Advertising, and Think Creative) from its co-op program, prompting speculation about the cause. Forum members theorize the ban stems from co-op billing fraud or integrity issues rather than poor performance, citing Hyundai's previous lawsuit against Napleton for fraudulent warranty claims and anecdotal examples of inflated CPMs billed through co-op. The discussion suggests dealers using these vendors at non-Hyundai stores should investigate the reasoning behind the ban before deciding whether to continue the relationship.
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