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That's a good question Mike. The language is different. Limited space (characters) to be effective. There's no room for small talk, each word counts so your message gets right to the point. You're forced to be concise yet not robotic. Text carries no emotion or tone, aside from using emoticons - though often viewed as unprofessional, I believe can be effective when utilized properly. Use your phone's camera to your advantage. The right imagery can be persuasive and informative.Ones technique is usually led by the desired outcome. The desired outcome of the traditional sales/phone call is (should be) to schedule an appointment. Should a scheduled appointment be the desired outcome of the initial text conversation? Or should it be nothing more than a bridge speaking with the customer by phone... to schedule an appointment? My goal in this particular instance, was to accomplish/complete as many steps towards the purchase as possible by whichever channel the customer felt most comfortable with. The more we accomplish together, the higher the likelihood we do do business together.
That's a good question Mike. The language is different. Limited space (characters) to be effective. There's no room for small talk, each word counts so your message gets right to the point. You're forced to be concise yet not robotic. Text carries no emotion or tone, aside from using emoticons - though often viewed as unprofessional, I believe can be effective when utilized properly. Use your phone's camera to your advantage. The right imagery can be persuasive and informative.
Ones technique is usually led by the desired outcome. The desired outcome of the traditional sales/phone call is (should be) to schedule an appointment. Should a scheduled appointment be the desired outcome of the initial text conversation? Or should it be nothing more than a bridge speaking with the customer by phone... to schedule an appointment?
My goal in this particular instance, was to accomplish/complete as many steps towards the purchase as possible by whichever channel the customer felt most comfortable with. The more we accomplish together, the higher the likelihood we do do business together.
