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Jeff,

Thanks for sharing this experience.  I do a lot of text with leads and making yourself available does have its inconveniences.  However, extending this line of communication is almost necessary given how connected we our with our mobile devices.

Here are my tips to ensure conversion of a lead through text.

• Double check what you send - autocorrect can give leads the wrong impression about you.
• Be transparent - If you are truthful about a scratch it is less likely to be a big deal, and you have a recorded instance of disclosure.
• Be timely - If you can't respond or text right away just say so.  Leads want to know that they are being treated fairly and not put to the side.
• Pictures - Offer, offer, offer.  Anything you do that can reaffirm and reassure the lead that the vehicle is as stated solidifies the exchange and makes the lead more willing to work with you.
• Videos - This is a big one.  Sending short videos of requested views or engine running really can seal the deal and bridge any mistrust a lead may have.

Moving towards text almost seems like a natural pathway, but keep things professional, check grammar, and spelling.

I hope this assists you, and good luck!