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I like this from a management standpoint for a few reasons -

• There are more and more litigation risks having staff use their own device - like having to pay them for taking a text after hours in some states
• I have had female staff hit-on and nearly stalked by customers
• Trackability - using CRM text is ideal but another house tool at least gives the dealer a way to see the conversation and manage it if necessary. The conversations are generally archived for future reference indefinitely. If the salesperson breaks their phone, that's all lost. Many (most) staff won't keep a good record of the conversation documented in CRM using a personal device in my experience