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Funny thing - if you ask car buyers for either their phone or email, they never give the phone number. However, if you offer to text with them, they will do that, even though they are giving you their phone number. Why? Because they don't want to talk to you, but they will text with you. They feel that it's less intrusive, and they feel like they are still in control. When you get a phone number from a prospect car buyer, DO NOT CALL THEM unless they ask you do. Text them instead. And don't make your first text, "Hey, this is Dave from XYZ Auto. When can you come in to the dealership?" Be helpful. Assist them. Earn their trust and build a relationship. Don't be pushy, don't bang on their phone with messages and pressure.
Funny thing - if you ask car buyers for either their phone or email, they never give the phone number. However, if you offer to text with them, they will do that, even though they are giving you their phone number. Why? Because they don't want to talk to you, but they will text with you. They feel that it's less intrusive, and they feel like they are still in control.
When you get a phone number from a prospect car buyer, DO NOT CALL THEM unless they ask you do. Text them instead. And don't make your first text, "Hey, this is Dave from XYZ Auto. When can you come in to the dealership?" Be helpful. Assist them. Earn their trust and build a relationship. Don't be pushy, don't bang on their phone with messages and pressure.
