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To play devil's advocate - is it worth using 10 seconds of your 30-second spot repeating your shortcode and keyword 2-3 times so listeners (typically driving) have a chance of acting on it?I understand the desire for direct attribution, but you are taking valuable time away from your message. If your message is good enough, a simple call to action to visit your website provides a better lift (often visible via GBP metrics).Signed,A digital-savvy car dealer that still spends hundreds of thousands on terrestial radio ads (it works!)
To play devil's advocate - is it worth using 10 seconds of your 30-second spot repeating your shortcode and keyword 2-3 times so listeners (typically driving) have a chance of acting on it?
I understand the desire for direct attribution, but you are taking valuable time away from your message. If your message is good enough, a simple call to action to visit your website provides a better lift (often visible via GBP metrics).
Signed,
A digital-savvy car dealer that still spends hundreds of thousands on terrestial radio ads (it works!)
