I just finished reading a PDF on the Federal Advertising Guidelines on NADA's website and I am left with quite a few questions, mainly how to advertise a sales price of a vehicle. From what I understand the sales price on my website must include the down payment, the doc fee, and the price of the car. (I.E $12,000 DMS price + $2000 down + $99 Doc Fee =$14,099 which is the price I can advertise online. Is this correct?
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I need help with sales price advertising guidelines
- Thread starter James Bolen
- Start date
✨ AI Highlights
James Bolen asks for clarification on Federal Advertising Guidelines regarding how to properly advertise vehicle sales prices online, specifically whether advertised prices must include the vehicle's base price plus down payment and documentation fees. He's seeking confirmation on whether his understanding—that the total advertised price should be $14,099 (combining the $12,000 DMS price, $2,000 down payment, and $99 doc fee)—is correct according to FTC regulations.
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