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Jeff,


In my records, I show a significant seasonality cycle where winter internet shopping starts up right after the Christmas/New Years holiday. I find that Internet shopping gets soft(er) when the weather breaks and warmth returns.


If you look closely at google trends chart for the term "AutoTrader" below, you'll see

#1: Strong seasonality traffic patterns that fit your chart

#2: shhh.... AutoTrader should be asking you for a price increase!


Link:Google Trends: autotrader

[ATTACH]888[/ATTACH]


You'd need Year over Year comparisons to remove this seasonality trend.