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If you were limited to only two Classified vendors for 2021, which would you choose thinking of USED performance?I had a rule of "2" but have since added a 3rd in order to expand our USED reach. I need to look at perhaps backing it down to 2 again since adding the 3rd increased our cost per sale (didn't give the ROI anticipated). I look at leads but also VDPs, site referrals, calls, map views, etc. when making decisions between. Our merchandising is going through a refresh (photo training rolling back out soon) and we are pricing competitively in the markets.List the two and why. Bonus points on why you don't pick the others. Am I missing a geographic player in your market? List them if they're better than the rest. Thanks!
If you were limited to only two Classified vendors for 2021, which would you choose thinking of USED performance?
I had a rule of "2" but have since added a 3rd in order to expand our USED reach. I need to look at perhaps backing it down to 2 again since adding the 3rd increased our cost per sale (didn't give the ROI anticipated). I look at leads but also VDPs, site referrals, calls, map views, etc. when making decisions between. Our merchandising is going through a refresh (photo training rolling back out soon) and we are pricing competitively in the markets.
List the two and why. Bonus points on why you don't pick the others. Am I missing a geographic player in your market? List them if they're better than the rest. Thanks!
