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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Aaron Wirtz makes a case for using animated GIFs as an underutilized but effective tool in automotive digital marketing and social media, noting their longevity and broad platform support including Google+. Jeff Kershner expands on the idea with a creative application: using hover-triggered animated GIFs on dealership 'About Us' staff pages to showcase personality and reduce camera shyness. The thread is lighthearted, with industry professionals embracing the concept as a simple way to differentiate dealership websites and humanize staff profiles.