Incentives are coming back... finally

[Alex Snyder]

Anything exciting hitting your brand(s) yet?

 

[Ryan Everson]

Anything exciting hitting your brand(s) yet?

How do we solve the payment affordability issue? Shorten the loan term to 36 months!

 

[Alex Snyder]

How do we solve the payment affordability issue? Shorten the loan term to 36 months!

You're so short-sighted Ryan. Don't you know it is all about the $65,000 Nissan Titan

 

[Ryan Everson]

You're so short-sighted Ryan. Don't you know it is all about the $65,000 Nissan Titan

It is smart though, a lot of consumers will simply see the 0% and not pay attention to the 36mo term.

And then it will also appeal to affluent customers who don't care about the payment - but will gladly take advantage of "free" money.

 

[BillVaughnAlWestNissan]

GM finally put some money on trucks... Unfortunately, even at a $500 loss, they aren't moving.