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[infographic] - Cars.com Adwords Dealer Spend to ROI

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Jeff Kershner

Jeff Kershner

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Cars.com threw this infographic out there several days ago around Adwords - who doesn't like an informative info graphic from time to time?

Here are a few of the key highlights:

  • 1/3 of Dealers plan to change their AdWords agency within the next year - that's quite significant.
  • Only 50% of Dealers indicate that the ROI received from their AdWords spend meets their expectations.
  • An estimated 30% of Google Adwords investments are poorly executed and more than half of website platforms lack complete conversion tracking visible to Google AdWords and Google Analytics.

These are just a few. Here are the rest...

Cars_com_adwords_dealer_spendtoROI.jpg
 

✨ AI Highlights

Jeff Kershner shares a Cars.com infographic highlighting troubling AdWords performance trends among auto dealers, including that only half of dealers feel their ROI meets expectations and 30% of AdWords spend is poorly executed. A striking finding is that one-third of dealers plan to switch their AdWords agency within the next year, pointing to widespread dissatisfaction with current SEM management. The data also reveals that more than half of dealer website platforms lack complete conversion tracking, undermining campaign visibility and optimization.

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