Ryan,
My name is Stan Sher and I am the president of Dealer eTraining. I am the co-host of the Internet Sales 20 Group. While Dealer Synergy has the majority stake in this event and 20 group I can tell you that the event is not about the vendors and is strictly for dealers. Both of our companies are separate training companies and we came together to put this on. We have some great sponsors for the event and they will be the only vendors in attendance.
I am proud to say that currently our registrations consists of 90% dealer principals and General Managers with the other 10% being Internet and BDC Directors.
Let me break down how the event is setup so that you have great piece of mind. First off, here is the link to the site
Internet Sales 20 Group - An Internet Automotive Sales Training, Consulting, Management, and Digital Marketing Service
Day 1: 20 Group Format (Dealer Driven)
We will focus on a real 20 group format with real benchmarks and composite from 20 dealers that are in attendance. The co-creator of the format and session is a dealer principal from a major Toyota dealership in the metro Philadelphia area. Bill Finocchiaro is the president of Peruzzi Toyota. We have other major dealer players like Paul Sansone Jr. of Route 66 Automall in New Jersey. Durran Cage is currently the General Sales Manager of Alan Vines Automotive. He was a Chrysler OEM rep that got recruited to become Internet Director and most recently was promoted to GSM. We have a person who sells over 30 cars per month with more visibility online then most car dealership, Your Hyundai Guy Robert Wiesman. We also have Joe Turner, digital marketing manager for Neil Huffman Auto Group.
Like I said, it is a dealer driven event.
Day 2: Speakers
We will have industry experts Sean Bradley (Dealer Synergy), Stan Sher (Dealer eTraining), Peter Martin (Cactus Sky), Robert Gruen (Higher Gear), Ralph Paglia (Automotive Digital Marketing/Dealerelite/Automotive Media Partners), JD Rucker (KPA-TKCarsites), Sherry Hale (Dealix), AJ Le Blanc (Car-Mercial) all speak on this day.
Day 3: Action Planning
Cory Mosley of Mosley Training will kick off with an inspirational message. We will have 2 more speakers including Fran Taylor (Taylor Techniques) and Joe Haberstroh (CarsDirect). We will then create action plans for all attendees to review what they learned and what they need to implement at the dealership. We will be providing materials for them with an outlined plan. We will then do a post 45 day gotomeeting to go over everything.
Just because a training company put this event on does not mean that it is vendor driven. We want this to be all about the dealer. The schedule is right here
Automotive Internet Sales Training Schedule
