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Internet Marketing Manager

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#11
Beth Hoover said:
If you're running the internet department, managing and training BDC personnel, handling incoming leads, phone calls, building templates and scripts, plus working with customers and are also responsible for lead management and ROI, determining which 3rd party lead providers are valuable and which are not, this is a large task and not easy to juggle. Whew! That was a really long sentence. My 2 cents... 75+
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I'm doing ALL of that and more!! I get 12 an hour plus $25 for appointments & $35 for Sales on those appointments (Average $500) sometimes more. I'm so busy with appointments, answering the phones, printing letters, training personnel, Service Thank You's, Appointment Reminders, Photos of Vehicles, Social Media, Comments & Inventory updates and our different websites......I'm ready to crash!!
 
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✨ AI Highlights

  • A dealer seeking salary guidance for an Internet Marketing Manager position receives varied compensation recommendations ranging from $40-50K for pure marketing roles to $60-85K when managing BDC personnel and handling lead management/ROI responsibilities, with several posters emphasizing that combining all the required skills in one person is rare and valuable.
  • The thread consensus suggests compensation should reflect the full scope of duties, with one Internet Director example noting he negotiated a floor salary guarantee and has since proven his value by doubling sales numbers, while another respondent reveals burnout at $12/hour plus commission despite handling extensive multitasking responsibilities.

A dealer seeking salary guidance for an Internet Marketing Manager position receives varied compensation recommendations ranging from $40-50K for pure marketing roles to $60-85K when managing BDC personnel and handling lead management/ROI responsibilities, with several posters emphasizing that combining all the required skills in one person is rare and valuable. The thread consensus suggests compensation should reflect the full scope of duties, with one Internet Director example noting he negotiated a floor salary guarantee and has since proven his value by doubling sales numbers, while another respondent reveals burnout at $12/hour plus commission despite handling extensive multitasking responsibilities.

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