I work for a Honda dealer. The last 3 months has been an interesting time to sell Honda's because of the strategy's needed to sell cars, but not sell out.
Normally we have 450 cars in stock. Right now we have 130. So it's been a tough June.
I've learned a great deal with this unique situation. You need to sell cars, but at the same time if you sell cheap and deplete your inventory, you don't have cars to sell next month. Honda has dictated our selling prices by not offering dealer cash. Cars from Japan are in very short supply.
I am curious to get some feedback from some other ISM's or sales managers that work for a Import store such as Honda,Toyota and Nissan.
What you have learned from this shortage of inventory situation ?
Normally we have 450 cars in stock. Right now we have 130. So it's been a tough June.
I've learned a great deal with this unique situation. You need to sell cars, but at the same time if you sell cheap and deplete your inventory, you don't have cars to sell next month. Honda has dictated our selling prices by not offering dealer cash. Cars from Japan are in very short supply.
I am curious to get some feedback from some other ISM's or sales managers that work for a Import store such as Honda,Toyota and Nissan.
What you have learned from this shortage of inventory situation ?