I guess I'm failing to see what the hubbub is all about. I'm reading about a chat company that is "revolutionizing" the industry with their new IP Geo service that can tell you (i'm guessing) on a map where your customer is located.
Now, don't get me wrong. I think this is "cool" but this is something that should be looked at for your overall site stats and not just one lead generator. Reasons for that are quite obvious for pinpointing ads/ppc/etc. to the markets that do and don't visit your site.
The question here is regarding the individual level, how will this help you sell the car? Are you going to jump out at their mailbox when they pull out of the driveway? Pour the half & half at the Starbucks for them? I'm just not understanding the hoopla over this feature.
What we see as revolutionizing chat leads is having full inventory integration inside the chat software for staff or outside managed chat agents to be able to instantly access. Considering (on average) 79% of the incoming chats fall into the Sales bucket, being able to take the customer's first experience from them dipping their big toe in the water further with real customer service about the inventory is what's paramount... not some dot on a map.
Now, don't get me wrong. I think this is "cool" but this is something that should be looked at for your overall site stats and not just one lead generator. Reasons for that are quite obvious for pinpointing ads/ppc/etc. to the markets that do and don't visit your site.
The question here is regarding the individual level, how will this help you sell the car? Are you going to jump out at their mailbox when they pull out of the driveway? Pour the half & half at the Starbucks for them? I'm just not understanding the hoopla over this feature.
What we see as revolutionizing chat leads is having full inventory integration inside the chat software for staff or outside managed chat agents to be able to instantly access. Considering (on average) 79% of the incoming chats fall into the Sales bucket, being able to take the customer's first experience from them dipping their big toe in the water further with real customer service about the inventory is what's paramount... not some dot on a map.