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I took a look through some of what they're doing and it looks like a good mix of basic, bullsnot and real SEO strategies.

It looks like a good tool, but I'm curious how the organic traffic gets to your primary domain.


I also clicked around a bit and saw a few issues with things like a button saying "Reviews (9)" and then when clicked says "No reviews".


There are a couple companies doing "Model Comparison" type data in videos and in text - it seems to work quite well where I've seen it in play, but I don't have firm stats on a bottom line impact of any kind.