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Thanks everybody, I have called several dealership using their services and they seemed to be relatively happy with it. However as Many mentioned, I am debating their strategy. The content is the same for all the dealerships, creating a ton of duplicate content on all websites.

I have asked the sales rep to get me some data from a few of his accounts such as (visits before and after) (lead count and conversion rate) He told me that he would "try" to get me the numbers. We will see.

Anyway, thank you all for the feedback, it;s greatly appreciated.