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Alex, in theory you are correct.  When Panda hits it is usually on that one subdomain/domain, and doesn't spread.  Unfortunately, there are horror stories in forums of people that had whole domains punished, subs and all.


The other problem is that there are finite number of spaces for the terms that this content targets.  If they have 10 GMC dealerships on board, only a couple are going to rank in the top 5.  If your site authority / domain authority is higher than your competitors, then you are going to get the lions share.  However, if someone comes in with more authority you are going to lose it.


Why wouldn't you just hire someone to recreate it all with unique content?  Hop on ODesk and hire someone for $2-5/500 words.  Recreating that wouldn't cost more than $200-500, and a couple weeks of your time.  You could also head over to the college, grab an English major and have them do it for $10/article including posting.  With a couple of writers you could recreate that with unique content for under $1000.  You could then put it on the main domain, and benefit from its higher authority.  You could make it even easier switching your portal site from Wix to Wordpress.  That's what Motofuze uses.