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That's always my fear when paying for outsourced optimized content... what happens if and when you would stop using the service/company (for whatever reason) and the content resides on their platform, not yours?With a flip of the on/off switch.. there goes the content you were paying for each month.I guess it depends on how you view it. Such as a monthly optimized content campaign plug-in (without instant results), piggybacked (subdomained) onto your existing website to increase relevant traffic.Most dealers will never have an in-house optimized content strategy for their online presence. They won't. How many dealers even have a blog and consistently publish new optimized content?One out of 100? 200? 300? Be interesting to know, wouldn't it?DealerOn is one of the few website platforms that I know of that will provide a WordPress install on the root domain. I wonder how many of their dealer accounts have a solid content strategy and are posting content in-house on a consistent basis?? I'll have to ask them.
That's always my fear when paying for outsourced optimized content... what happens if and when you would stop using the service/company (for whatever reason) and the content resides on their platform, not yours?
With a flip of the on/off switch.. there goes the content you were paying for each month.
I guess it depends on how you view it. Such as a monthly optimized content campaign plug-in (without instant results), piggybacked (subdomained) onto your existing website to increase relevant traffic.
Most dealers will never have an in-house optimized content strategy for their online presence. They won't. How many dealers even have a blog and consistently publish new optimized content?
One out of 100? 200? 300? Be interesting to know, wouldn't it?
DealerOn is one of the few website platforms that I know of that will provide a WordPress install on the root domain. I wonder how many of their dealer accounts have a solid content strategy and are posting content in-house on a consistent basis?? I'll have to ask them.
