Or you use a company that writes content like this:
Writes the content in your website
Additionally writes the content on your separate blog (so you can keep content and move it if you change website platform)
Volume based on demand (as many or as few articles as you need)
PS: That exists: http://contentmotive.com
Few do, but besides the fact that dealers end up--justified--focused on selling cars, I'll tell you from writing content for over 8 years for the automotive industry why this is hard.
It is boring and repetitive as hell.
Unless you are a writer by nature (and few of us are), content is not easy. When I say easy I don't even mean finding the time and punching the keys, I mean finding the subject and writing something worth reading. Even technical writing, explaining what our cars do so our customers can learn about our products, is even more repetitive and boring. That's why it doesn't get done at the dealer level.
What we did is create a software where writers add articles to Content Motive, we review them, and we buy the ones that we like. The writers can write about many different makes, that is how we keep it sane.
Why install a WP plug in at the domain root level? Better to have a fantastic CMS (Content Management System) build in the website platform (BTY- that's what we did at Dealerlab.com/DealerEProcess) so you can keep the content
This is unique content on a adaptive site:
http://www.magictoyota.com/op-2015-toyota-corolla-near-everett/
This is unique content on a responsive website (and thus the content is responsive):
http://www.rocklandtoyota.com/cc-2015-toyota-prius-for-sale-near-haverstraw-ny/
Adding an identifier in the URL (op- or cc-) allows you to quickly identify the traffic to the content pages in Google AN.
