To respond a bit more seriously. The Yelp! rep that was continuously calling me was actually quite nice but I finally told her that there was just no way we would ever give money to a company the filters the reviews like they do AND sells ad space on the page. That it was the principal of the thing. Of course the last time I checked on compete Yelp! was at 21.6 MILLION unique visits. And from what I recall the new Apple Map system is using Yelp!. I think in the end we will have to join the Dark Side that is Yelp! but I wince at the thought.