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I actually sold this service for a while and if dealers are not using it they are NUTS! on the sales side when you advertise a car on Craigslist or or magazine you can have the customer type in a code to see more pics and info on the vehicle. at that time as a salesperson you will have the customers cell number. so you can text them back and ask them if they have any questions on that vehicle or if they would like to schedule a test drive. think about if you have been selling cars since the late 80's like I have...wouldnt you love to have had all the customers phone numbers that ever looked at an ad you placed while sitting at home on the couch?? obviously you wont sell them all but what if you just sold 10%?? service can have their own acct as well as parts dept. the customer must always opt in and can opt out just as quick. you dont want to slam your customers with several text messages per week. I would say no more than 4 a month. if you spam them they will opt out! its a great program!