Is clarivoy or vistadash still useful?

[jmaco3]

Is clarivoy or vistadash worth spending money on?

 

[BillVaughnKMC]

Is clarivoy or vistadash worth spending money on?

Personally, I think dealers are better off doing it themselves.

 

[Ryan Everson]

Is clarivoy or vistadash worth spending money on?

2 totally different products.

Clarivoy has tracking pixels on third party marketplace sites that allows you to track multi-touch sales attribution - even if the customer didn't submit a third party lead.

Vistadash pulls ALL of your data into a single easy to use dashboard - google analytics, CRM, social media, etc. It can report on third party marketplace leads, but does not offer the same anonymous multi-touch sales attribution that Clarivoy does. (Note: some of the vistadash data is manually loaded in via CSV upload, so certain data sources are not real-time and dependent on manual upload cadences)

 

[joe.pistell]

@Ryan Everson I am looking for a analytics solution. My focus is merchandising, you're a fan of Looker. Any 3rd party tools you like? Autograph Analytics won David Kain's shark tank award.

My goal is to create a UX that educates the shopper interactively. My merchandising KPIs are engagement 1st. asc_media_interaction (pic clicks) is the car shoppers top activity. SEMD setup buckets:

gallery_engagement_over_5
gallery_engagement_over_20
gallery_engagement_over_30
gallery_engagement_over_40

Thoughts?

 

[Ryan Everson]

@Ryan Everson I am looking for a analytics solution. My focus is merchandising, you're a fan of Looker. Any 3rd party tools you like? Autograph Analytics won David Kain's shark tank award.

My goal is to create a UX that educates the shopper interactively. My merchandising KPIs are engagement 1st. asc_media_interaction (pic clicks) is the car shoppers top activity. SEMD setup buckets:

gallery_engagement_over_5
gallery_engagement_over_20
gallery_engagement_over_30
gallery_engagement_over_40

Thoughts?

Yeah we use Google Looker Studio (formerly Data Studio) for most of our reporting needs! Makes it really easy to build visually appealing reports and dashboards.

We use a combination of native Looker Studio data sources, Funnel (ETL / data warehouse), and SuperMetrics (for live API queries).

@George Nenni is another good resource when it comes to Looker Studio reports.

 

[joe.pistell]

Anyone find some Analytics gold out here?
I am on a quest to find or create an analytics system that is shopper centered... meaning, it fully leverages ASC GA4 standards but, the reporting is oriented to give dealers deep insights into shopper satisfaction (yes.. that is algorithmically possible).

Last month, 19 Million Car Shoppers went to Carvana.com.
Just stop and think about that... then map that back to what shoppers experience on your site(s).

LeadGen is NOT your internet KPI any more.​

 

[jmaco3]

Anyone find some Analytics gold out here?
I am on a quest to find or create an analytics system that is shopper centered... meaning, it fully leverages ASC GA4 standards but, the reporting is oriented to give dealers deep insights into shopper satisfaction (yes.. that is algorithmically possible).

Last month, 19 Million Car Shoppers went to Carvana.com.
Just stop and think about that... then map that back to what shoppers experience on your site(s).

​

LeadGen is NOT your internet KPI any more.​

I’d be very interested in finding this as well. If someone is thinking along these lines, chances are they also have actionable insights into other areas of actual relevance.

 

[jon.berna]

I checked Joe's sourcing and yeah 19m - that's nuts up from 15m YOY last year Nov. Also consider how close CarMax and Carvana are to each other now and they compete with listing sites.

 

[joe.pistell]

Anyone find some Analytics gold out here?
I am on a quest to find or create an analytics system that is shopper centered

FWIW, Fantasy Football has the best interactive dash i've ever used. Very FF player oriented.
If only we had dealer dashboards so well thought out.

 

[jon.berna]

FWIW, Fantasy Football has the best interactive dash i've ever used. Very FF player oriented.
If only we had dealer dashboards so well thought out.

I call not it