Is Facebook Marketplace still one of the highest ROI lead sources for dealerships in 2026?

[uchaydo]

Is Facebook Marketplace still one of the highest ROI lead sources for dealerships in 2026?​

I'm curious what everyone is seeing.

Over the last couple of years, Marketplace has become one of the most interesting lead sources for dealerships. Some stores seem to generate a steady stream of appointments, while others struggle with inconsistent posting, account restrictions, or simply keeping inventory up to date.

I've been researching different approaches and came across several strategies—from dedicated marketing teams to automation tools that keep inventory fresh on Marketplace. One of the more interesting examples I've seen is how platforms like AutoLander are helping dealerships automate Marketplace posting and inventory updates: AutoLander | Facebook Marketplace Software for Car Dealers

I'm more interested in hearing real-world experiences from dealers than talking about any one platform.

A few questions for the group:

• Are your salespeople posting individually, or is your marketing team handling everything?
• Are you posting manually or using software?
• Roughly what percentage of your monthly leads come from Marketplace?
• What's been the biggest bottleneck—time, account safety, lead quality, or something else?

It seems like the dealerships that post consistently outperform the ones that only post when they have time. Curious if that's what everyone else is seeing as well.