New-vehicle affordability appears to be improving, but elevated borrowing costs may still be keeping that improvement from translating into stronger demand.
Even when the vehicle is more affordable on paper, the monthly payment can remain the real barrier. That puts more weight on deal structure, trade equity and total ownership cost.
This pattern surfaced while I was reviewing the broader automotive reporting collected for this week’s AutoIntel briefing, but I’m curious how it compares with what dealers are seeing on the ground.
Are customers becoming more payment-sensitive? Are you seeing buyers move down in trim, extend loan terms or walk away once financing is presented?
Context: https://autointel.news/weekly/
Even when the vehicle is more affordable on paper, the monthly payment can remain the real barrier. That puts more weight on deal structure, trade equity and total ownership cost.
This pattern surfaced while I was reviewing the broader automotive reporting collected for this week’s AutoIntel briefing, but I’m curious how it compares with what dealers are seeing on the ground.
Are customers becoming more payment-sensitive? Are you seeing buyers move down in trim, extend loan terms or walk away once financing is presented?
Context: https://autointel.news/weekly/
