- Sep 30, 2010
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I'm not arguing the strategy at all. Just pointing out from the original screenshot, any time you drop the price of a car $1500 you're going to get more exposure. It doesn't matter what the price is.
That big of a drop won't really increase SRPs as much but will increase VDPs... there is a big misperception that pricing increases SRPs and that's not the case (other then Flat pricing), I cover it in this 3 min video, (please check it out tell me if I am wrong)I'm not arguing the strategy at all. Just pointing out from the original screenshot, any time you drop the price of a car $1500 you're going to get more exposure. It doesn't matter what the price is.
That big of a drop won't really increase SRPs as much but will increase VDPs... there is a big misperception that pricing increases SRPs and that's not the case (other then Flat pricing), I cover it in this 3 min video, (please check it out tell me if I am wrong)
@LotPop and @Bill Simmons
Pretty hard to argue with that type of spike in exposure. Pretty impressive stats.
Jasen, would you say that this type of increase is typical or is this particular store somewhat of an unusual situation? I guess what I am asking is if that change in pricing strategy was the ONLY thing that changed or if you changed lots of things in addition to pricing strategy.
Why does price make this kind of difference?
Sorry but of the people I survey (at workshops, 20 Groups and webinars) and ask this question, 99% of them get it wrongI feel like this video was common sense?
- stock more vehicles
- stock the vehicles people want
- make sure they're all online
- pay extra to the website to get more eyeballs
If you can't figure those out you shouldn't be in the role where you're expected to.
That vehicle wasI'm thinking along the same lines.
There must be more at play here than simply changing the price that little.
Did they also change where the cars were shown? Did they also add new photos? Did the same thing apply to inventory of all ages?
Nothing changed on that vehicle other then the price, it was 139 days old, believe me, they had photos on a vehicle that old and photos and comments don't increase search results, they increase VDPsI'm thinking along the same lines.
There must be more at play here than simply changing the price that little.
Did they also change where the cars were shown? Did they also add new photos? Did the same thing apply to inventory of all ages?