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Is This the Beginning of the End for TrueCar

I agree with everything said in this article. We have been with True Car for many years. Write offs were a breeze up until the past few months. Now they are being incredibly difficult. They fight me with every possible reason they can think of. Recently I had one write off denied because they claimed THEIR inquiry led to the sale, of course it couldn't be our own website and communication with the customer...
We do have good sales from them but we also write off about 60%. I'm glad to see other dealers are at the same rate when I was told we were higher than almost all dealers.
After them pulling the "our inquiry led to the sale" a few months back, I requested the terms, conditions, or policy that showed this. They couldn't not provide one but supposedly were in the works of making a Write Off Policy. I never would have guessed it would be a NO write off policy!!
They also threw in a PHONE lead, something new they were trying at the time without any warning to the dealer. I talked to my rep and it was supposed to be written off. This was back in April. Maybe we are a bit stubborn but it's still sitting on our statement with them trying to push us to pay it when told not to.
I do not like the direction True Car is going and we will be a dealer that pulls out if they actually push this No write off policy through. Our money can be better spent!
 

✨ AI Highlights

Dealers and industry observers discuss TrueCar's controversial new policy eliminating write-offs for leads where dealers had prior customer contact, forcing them to pay for sales that didn't originate through TrueCar. Multiple dealers report canceling their TrueCar subscriptions after experiencing the policy change firsthand, with some finding that 35-60% of charged sales involved existing customers. The thread's key conclusion is that TrueCar's aggressive billing shift has eroded dealer trust and may signal the platform's decline as dealers seek alternative strategies.

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