Is Your Dealers SEO Strategy Ethical & Long Term?

[Derek Bess]

@Kyle Suss Haha, if I had it all figured out, I wouldn't be here right now. Just boggles my mind how some of these sites that provide nothing for a user can pop up in the #1 spot of organic listing with no backlinks. Makes me want to work harder! :0)

 

[Derek Bess]

@Dealerrefresh@chris Agreed! Community sites not only bring you link juice, but they also give you more exposure and credibility.

 

[Joe]

I agree, this situation has completely gone out of hand, and the auto industry learns this from the auto service industry, take for example the auto dealer software search, the first 3 pages are all the same compay with diferent names, I know because I have tried to buy, and later realize I am talking to the same salesrep. After three pages of junk I found what I was looking for in leasemaster, they only have one item show up, they are 100% diferent than all the other and mention auto dealer software all over the page but they rank on the fourth page, I checked yahoo. yahoo had them on the first page until Bing bought them out, now they show up on the second page, just in case they get lost forever the page is Auto Dealer-FreeDemo-Software $299.00New Used Car Boat RV ComputerProg Try looking for auto dealer software vs auto dealer computer pragrams and explain the diference!

 

[whatjruthsaid]

What a great article! This article sticks out in so many ways. The linking portion of this article is becoming even more clear with Google's clear motivations to target low quality and paid links. "The days of set-it-and-forget-it website solutions are over." - Absolutely amazing!

 

[whatjruthsaid]

What a great article! It's not very often we see anyone talk about the ethical and moral fibers of current SEO practices like this. This article sticks out in so many ways. The linking portion of this article is becoming even more clear with Google's clear motivations to target low quality and paid links. Thank you for sharing this with the Automotive community. "The days of set-it-and-forget-it website solutions are over." - Absolutely amazing!

 

[Kyle Suss]

@whatjruthsaid Great feedback, glad you enjoyed More to come!

 

[Marc Bodner]

Google has been de-emphasizing link quantity in their algorithm for almost a year now. They now focus on quality and authority of links.  You should be seeing a drop in those other companies who participate in link building schemes, UNLESS they employ other strategies that hold SEO rankings.  Content posted often (doesn't even have to be good content), relevant search terminology that matches closely with consumer entered terms, etc will influence the ranking more than links.  Now the Google+ is becoming a big factor, link building is just another black hat option that has seen its better days.