- Sep 30, 2023
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- Bill
As a dealership, you're number one priority is getting interested buyers to regularly frequent your showroom.
In other words, a steady stream of qualified leads visiting your dealership is the key to consistently achieving a high performance retail outlet. High performance can be defined as moving thousands of units on an annual basis. The optimal specific number of sold units annually obviously depends on the type and size of the dealership of course.
The entire cycle begins with interested buyers.
Some dealerships have a marketing team dedicated to generating interest. Some dealerships task their sales team with this impactful responsibility. Other dealerships outsource lead generation (marketing/advertising) to an agency.
It's important to closely examine each strategy because as the saying goes: " the devil's in the details." The details here really really matter.
* Internal marketing- these are the advantages and pitfalls.
*Internal sales-these are the advantages and pitfalls.
*Outsourcing- these are the advantages and pitfalls.
The company I work for offers the most comprehensive lead generation system on the market. We get you buyers, not just leads.
We designed the most advanced automation software on the market which was specifically developed to maximize exposure, visibility and lead generation. Our offer includes a team of BDCS, social media marketing, Craigslist and Facebook marketplace automation, digital advertising and more.
This is exactly the time of year when dealerships our planning and strategizing to enter the next quarter more competitive, more profitable and more efficient than ever before.
Our solutions are the key to unlock your business development.
My name is Bill. You can reach me at 6507694790. Give me a call.
In other words, a steady stream of qualified leads visiting your dealership is the key to consistently achieving a high performance retail outlet. High performance can be defined as moving thousands of units on an annual basis. The optimal specific number of sold units annually obviously depends on the type and size of the dealership of course.
The entire cycle begins with interested buyers.
Some dealerships have a marketing team dedicated to generating interest. Some dealerships task their sales team with this impactful responsibility. Other dealerships outsource lead generation (marketing/advertising) to an agency.
It's important to closely examine each strategy because as the saying goes: " the devil's in the details." The details here really really matter.
* Internal marketing- these are the advantages and pitfalls.
- advantage- accessibility- Management has close proximity so they can easily touch base, set expectations in real time and have in person and ongoing conversations about performance.
- advantage- quality control- the dealership can hand pick their marketing staff. They can also weigh in on the marketing and advertising material in use.
- pitfall- resource constraints- your marketing team may understand the importance of media. They may recognize the impact of a comprehensive strategy. But in most cases, they lack the internal resources to effectively execute. They're executing based on data specific to one dealership (independent, group, franchise) they don't have access to what's happening at other dealerships across the board. This means their judgement is narrow and so are their efforts.
*Internal sales-these are the advantages and pitfalls.
- advantage- incentives- if your sales team is tasked with lead generation, their performance will largely depend on the efforts they dedicate to producing qualified leads.
- pitfall- impractical- your sales team is specifically hired to close deals. This ought to be their only priority. Preserving their time, energy and resources so that their focus is solely dedicated to generating sales is a massively important detail. If their efforts and attention are sprayed in different directions they become masters of none. Sales teams simply don't have the time to allocate their time and energy to the laborious work that goes into effective lead generation.
*Outsourcing- these are the advantages and pitfalls.
- advantage- birds eye view- agencies work with dealerships of all shapes and sizes within several different geographies and business categories. They're privy to context. World class marketing and advertsing contextualizes campaigns based on the client's circumstances and conditions. These are small details that offer massive impact.
- advantage-core competency- the quarterback can't play the role of a defensive lineman. A dealership's GM specializes in governing the overall success of their brick and mortar. Sales specialize in converting showroom visits into top line revenue. Internal marketing specialize in brand awareness. A dealership as a whole specializes in distribution. A DMS agency specializes in making dealerships vastly more competitive. More competitive can be defined as greater exposure and visibility. This means showing up in front of buyers before your competitors, geometrically growing the number of deals accessible to your sales team, and ultimately, enhancing profitability.
- pitfall- limited offer-many providers cover just a few bases. They don't possess complimentary solutions which enable them to bolster their ability to consistently and comprehensively deliver best in class results.
The company I work for offers the most comprehensive lead generation system on the market. We get you buyers, not just leads.
We designed the most advanced automation software on the market which was specifically developed to maximize exposure, visibility and lead generation. Our offer includes a team of BDCS, social media marketing, Craigslist and Facebook marketplace automation, digital advertising and more.
This is exactly the time of year when dealerships our planning and strategizing to enter the next quarter more competitive, more profitable and more efficient than ever before.
Our solutions are the key to unlock your business development.
My name is Bill. You can reach me at 6507694790. Give me a call.
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