Search Behaviour Is Changing

[darrenstromain]

A growing percentage of automotive shoppers are asking questions instead of typing keywords.

Examples:

"Which Kia SUV has the best fuel economy?"
"Is the Kia Sportage bigger than the Seltos?"
"What Kia SUV is best for families?"

Dealerships that answer these questions directly may gain visibility in:

• Google AI Overviews
• ChatGPT
• Gemini
• Perplexity

Search visibility is evolving.
The websites that adapt first may gain an advantage.

 

[stevenmicheal]

That's why brand mentions are becoming more and more important. More your brand is listed on niche relevant directories the more chances that your brand picked up by LLM models. Also reddit and Quora participations are becoming important.