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#seo

  1. darrenstromain

    Inventory Pages Are Often Underutilized

    Many dealership inventory pages contain valuable information, but they're often limited to: • vehicle specs • pricing • photos Adding unique vehicle insights, buying considerations, and FAQs can help create additional opportunities for organic search visibility. Many shoppers have questions...
  2. darrenstromain

    Search Behaviour Is Changing

    A growing percentage of automotive shoppers are asking questions instead of typing keywords. Examples: "Which Kia SUV has the best fuel economy?" "Is the Kia Sportage bigger than the Seltos?" "What Kia SUV is best for families?" Dealerships that answer these questions directly may gain...
  3. darrenstromain

    A Dealership Can Rank #1 and Still Underperform

    Rankings are important. But rankings alone don't generate leads. Visibility for inventory, lease, financing, service, and local-intent searches is often what drives business results. The goal isn't traffic. The goal is appointments, leads, and sales.
  4. darrenstromain

    Financing Searches Are Often an Untapped Opportunity for Dealership SEO

    While reviewing dealership search visibility recently, one pattern keeps appearing: Many dealerships invest heavily in inventory visibility but have relatively limited visibility for financing related searches. Examples include: • bad credit car financing • Kia financing options • first-time...
  5. darrenstromain

    Mobile Performance Is Becoming a Major Dealership SEO Advantage

    One of the biggest hidden issues on dealership websites right now: Mobile performance. A lot of dealership sites rely heavily on: • inventory integrations • third-party scripts • chat tools • tracking platforms The result is often: • slower mobile load times • weaker Core Web Vitals •...
  6. darrenstromain

    Where Dealership SEO Growth Often Comes From

    One thing I keep noticing reviewing dealership SEO visibility: A lot of dealerships rank reasonably well for branded searches… …but stronger organic growth often comes from targeting deeper search intent, including: • model + city searches • lease-related searches • financing searches • used...
  7. darrenstromain

    What Actually Moves the Needle in Dealership SEO

    Most dealership SEO setups cover the basics reasonably well. But the real growth opportunities are often in the areas that don’t get prioritized enough: • local search capture • model + city combinations • mobile performance • financing-intent searches • conversion-focused landing pages...
  8. darrenstromain

    Not All Automotive Keywords Have the Same Buyer Intent

    Interesting pattern in automotive search: Not all dealership keywords have the same intent. Example: “Kia Sportage specs” vs “Kia Sportage lease Toronto” One is research intent. The other is much closer to conversion intent. A lot of dealership SEO opportunities come from targeting the...
  9. darrenstromain

    Mobile performance issues on dealership websites

    Why are so many dealership websites still slow on mobile? Usually it’s a combination of: heavy scripts inventory integrations third-party tools bloated templates The issue isn’t just rankings anymore. Poor mobile performance can impact: engagement lead submissions conversion rates I’ve...
  10. darrenstromain

    Keyword order still matters in automotive SEO

    Did you know: to Google, search phrasing matters more than most people think. Example: “2024 Kia Sportage” vs “Kia Sportage 2024” One variation can have dramatically higher search demand than the other. Small keyword targeting differences can impact: • inventory visibility • local rankings •...
  11. HK Rides

    SEO Guidance

    Hello, We are a small, family owned, used car dealership in Los Angeles. We currently have about 6-8 cars on average listed for sale. We were revisiting on how to grow our SEO, and came across just marking our vehicles as sold on our website instead of having them taken off right away. Would...
  12. MattCopley

    Hrizn Receipts - Sunset Hills Subaru - A Case Study 2026-01-23

    Sorry the file was too big for the server. This can be viewed on HubSpot - https://hubs.ly/Q0400xx-0 linkedin as well at Sunset Hills Subaru Achieves 60% Organic Growth with Consistent Content Strategy | Matt Copley posted on the topic | LinkedIn
  13. MattCopley

    7 Steps to Weathering Google Spam Updates 2025-09-25

    Google’s August 2025 Spam Update: What Dealers Need to Know: Google’s August Spam Update has officially finished rolling out (Aug 26–Sept 22), and the impact is clear: thin, templated, or outdated content is being penalized more aggressively than ever. For dealerships, this isn’t just another...
    • MattCopley
    • Resource
    • #google #googleweirdness #helpfulcontent #seo aisearch
    • Category: Whitepaper
  14. arnas

    AI Shopping + Car Dealerships

    Perplexity (over 15M MAU) just launched AI shopping, a major leap in AI-powered search and commerce. It’s a clear signal for industries like automotive to rethink how they connect with customers. Imagine users asking, “What’s the best electric car for my budget?” or snapping a photo of a car...
  15. KodyVoyles

    Google Adds Vehicle Listings Schema

    "Google has new structured data markup for car dealerships, it is called vehicle structured data. You can use it to communicate to Google information about your new car listings for improved visibility within the Google Search results. Google said this is only available right now for US and US...
  16. Christopher Reggie

    Digital Marketing Agencies Using AI to Write SEO & Social?

    Hi everyone, I recently came across a topic that I thought was worth discussing. As you all know, digital marketing agencies offer various services, including content writing and SEO optimization. While humans often perform these services, some agencies now use AI technology to automate the...
  17. Christopher Reggie

    Be Honest About This Article!

    Search Engine Optimization (SEO) is an essential component for any automotive dealership looking to improve their online visibility and drive more traffic to their website. By optimizing your dealership's website, you can increase your search engine rankings, boost your online presence, and...
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