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#seo

  1. darrenstromain

    Dealer Search Insights #6

    Observation: Many dealership websites provide detailed vehicle specifications but offer limited content that helps shoppers compare vehicles before making a purchase decision. Why It Matters: Shoppers frequently research competing models, trim levels, pricing, and features before contacting a...
  2. darrenstromain

    Dealer Search Insights #5 - Internal Linking

    Observation: A surprising number of dealership websites still have important pages that are difficult to discover through internal navigation. Why It Matters: If customers can't easily find key pages, search engines may also assign them less prominence within the site. Opportunity: Audit...
  3. darrenstromain

    Dealer Search Insights #4 - Service Pages

    Observation: Inventory pages often receive the majority of SEO attention, while service pages remain relatively underdeveloped. Why It Matters: Service searches frequently indicate immediate intent and can generate recurring business long after a vehicle sale. Opportunity: Review your fixed...
  4. darrenstromain

    Tuesday 2pm Dealer Search Tip Series - Tip #6

    Today's Tip: Your Google Business Profile could be generating more service appointments. Why it matters: When someone searches for "Kia service near me," "Toyota oil change Toronto," or "Honda dealership Mississauga," Google's local results are often among the first things they see. For...
  5. darrenstromain

    Tuesday 2pm Dealer Search Tip Series - Tip #5

    Today's Tip: Don't waste the SEO value of sold vehicle pages. Why it matters: Dealership inventory changes constantly. Vehicles are added, sold, removed, and replaced every day. The problem is what happens to those vehicle detail pages after the vehicle is sold. If every sold vehicle URL...
  6. darrenstromain

    Tuesday 2pm Dealer Search Tip Series - Tip #4

    Today's Tip: Check what Google is actually indexing. Not just what you've published. Why it matters: Many dealership websites contain thousands of URLs, but not all of them deserve to appear in Google's index. Search result pages, filtered inventory combinations, duplicate URLs, expired...
  7. darrenstromain

    Dealer Search Insights #3 - Core Web Vitals

    Observation: I'm noticing that some dealership websites have excellent Core Web Vitals scores, yet they still struggle to generate strong organic visibility. Why It Matters: Site speed is important, but it isn't a substitute for content quality, site architecture, and overall relevance...
  8. darrenstromain

    Tuesday 2pm Dealer Search Tip Series - Tip #3

    Today's Tip: Review your title tags. Every important page should have a unique purpose. Why it matters: One of the first things I check on a dealership website is whether multiple pages have nearly identical title tags. For example: New Toyota Vehicles | ABC Toyota New Toyota Cars | ABC...
  9. darrenstromain

    Dealer Search Insights #2 - Relying on OEM-Provided Content

    Observation: Many dealership websites continue to rely heavily on OEM-provided content for model pages. Why It Matters: When dozens, or even hundreds of dealerships publish nearly identical content, it becomes harder to differentiate in organic search. Opportunity: Enhance model pages with...
  10. darrenstromain

    Tuesday 2pm Dealer Search Tip Series - Tip #2

    Today's Tip: Your dealership's service pages could be one of your biggest SEO opportunities. Why it matters: When people think about dealership SEO, inventory and model pages usually get the most attention. But service pages often attract highly qualified local searchers who are ready to book...
  11. darrenstromain

    Dealer Search Insights #1 - Weak Financing Content

    Observation: Several dealership websites I've reviewed recently have excellent inventory pages but relatively weak financing content. Why It Matters: Many shoppers begin their buying journey by researching payment options rather than specific vehicles. If financing pages don't answer common...
  12. darrenstromain

    Tuesday 2pm Dealer Search Tip Series - Tip #1

    Today's Tip Strengthen your internal linking between high-intent pages. Why it matters: Many dealership websites have excellent model, service, financing, and trade-in pages, but they often exist in isolation. Internal links help search engines understand how your content is related while...
  13. darrenstromain

    Which Pages Actually Drive Organic Traffic?

    How many dealerships know which pages generate the most organic traffic? Not the most leads. Not the most sales. The most search traffic. Sometimes the pages attracting the most visitors aren't the ones you would expect. Understanding what people are actually searching for can reveal...
  14. darrenstromain

    What Question Should This Page Answer?

    One thing AI search has changed for me... I no longer ask, "What keyword should this page rank for?" I ask, "What question should this page answer?" That shift changes how I think about inventory pages, service pages, financing pages, and comparison content. Has anyone else started...
  15. darrenstromain

    Inventory Pages Are Often Underutilized

    Many dealership inventory pages contain valuable information, but they're often limited to: • vehicle specs • pricing • photos Adding unique vehicle insights, buying considerations, and FAQs can help create additional opportunities for organic search visibility. Many shoppers have questions...
  16. darrenstromain

    Search Behaviour Is Changing

    A growing percentage of automotive shoppers are asking questions instead of typing keywords. Examples: "Which Kia SUV has the best fuel economy?" "Is the Kia Sportage bigger than the Seltos?" "What Kia SUV is best for families?" Dealerships that answer these questions directly may gain...
  17. darrenstromain

    A Dealership Can Rank #1 and Still Underperform

    Rankings are important. But rankings alone don't generate leads. Visibility for inventory, lease, financing, service, and local-intent searches is often what drives business results. The goal isn't traffic. The goal is appointments, leads, and sales.
  18. darrenstromain

    Financing Searches Are Often an Untapped Opportunity for Dealership SEO

    While reviewing dealership search visibility recently, one pattern keeps appearing: Many dealerships invest heavily in inventory visibility but have relatively limited visibility for financing related searches. Examples include: • bad credit car financing • Kia financing options • first-time...
  19. darrenstromain

    Mobile Performance Is Becoming a Major Dealership SEO Advantage

    One of the biggest hidden issues on dealership websites right now: Mobile performance. A lot of dealership sites rely heavily on: • inventory integrations • third-party scripts • chat tools • tracking platforms The result is often: • slower mobile load times • weaker Core Web Vitals •...
  20. darrenstromain

    Where Dealership SEO Growth Often Comes From

    One thing I keep noticing reviewing dealership SEO visibility: A lot of dealerships rank reasonably well for branded searches… …but stronger organic growth often comes from targeting deeper search intent, including: • model + city searches • lease-related searches • financing searches • used...
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