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#seo

  1. darrenstromain

    What Actually Moves the Needle in Dealership SEO

    Most dealership SEO setups cover the basics reasonably well. But the real growth opportunities are often in the areas that don’t get prioritized enough: • local search capture • model + city combinations • mobile performance • financing-intent searches • conversion-focused landing pages...
  2. darrenstromain

    Not All Automotive Keywords Have the Same Buyer Intent

    Interesting pattern in automotive search: Not all dealership keywords have the same intent. Example: “Kia Sportage specs” vs “Kia Sportage lease Toronto” One is research intent. The other is much closer to conversion intent. A lot of dealership SEO opportunities come from targeting the...
  3. darrenstromain

    Mobile performance issues on dealership websites

    Why are so many dealership websites still slow on mobile? Usually it’s a combination of: heavy scripts inventory integrations third-party tools bloated templates The issue isn’t just rankings anymore. Poor mobile performance can impact: engagement lead submissions conversion rates I’ve...
  4. darrenstromain

    Keyword order still matters in automotive SEO

    Did you know: to Google, search phrasing matters more than most people think. Example: “2024 Kia Sportage” vs “Kia Sportage 2024” One variation can have dramatically higher search demand than the other. Small keyword targeting differences can impact: • inventory visibility • local rankings •...
  5. HK Rides

    SEO Guidance

    Hello, We are a small, family owned, used car dealership in Los Angeles. We currently have about 6-8 cars on average listed for sale. We were revisiting on how to grow our SEO, and came across just marking our vehicles as sold on our website instead of having them taken off right away. Would...
  6. MattCopley

    Hrizn Receipts - Sunset Hills Subaru - A Case Study 2026-01-23

    Sorry the file was too big for the server. This can be viewed on HubSpot - https://hubs.ly/Q0400xx-0 linkedin as well at Sunset Hills Subaru Achieves 60% Organic Growth with Consistent Content Strategy | Matt Copley posted on the topic | LinkedIn
  7. MattCopley

    7 Steps to Weathering Google Spam Updates 2025-09-25

    Google’s August 2025 Spam Update: What Dealers Need to Know: Google’s August Spam Update has officially finished rolling out (Aug 26–Sept 22), and the impact is clear: thin, templated, or outdated content is being penalized more aggressively than ever. For dealerships, this isn’t just another...
    • MattCopley
    • Resource
    • #google #googleweirdness #helpfulcontent #seo aisearch
    • Category: Whitepaper
  8. arnas

    AI Shopping + Car Dealerships

    Perplexity (over 15M MAU) just launched AI shopping, a major leap in AI-powered search and commerce. It’s a clear signal for industries like automotive to rethink how they connect with customers. Imagine users asking, “What’s the best electric car for my budget?” or snapping a photo of a car...
  9. KodyVoyles

    Google Adds Vehicle Listings Schema

    "Google has new structured data markup for car dealerships, it is called vehicle structured data. You can use it to communicate to Google information about your new car listings for improved visibility within the Google Search results. Google said this is only available right now for US and US...
  10. Christopher Reggie

    Digital Marketing Agencies Using AI to Write SEO & Social?

    Hi everyone, I recently came across a topic that I thought was worth discussing. As you all know, digital marketing agencies offer various services, including content writing and SEO optimization. While humans often perform these services, some agencies now use AI technology to automate the...
  11. Christopher Reggie

    Be Honest About This Article!

    Search Engine Optimization (SEO) is an essential component for any automotive dealership looking to improve their online visibility and drive more traffic to their website. By optimizing your dealership's website, you can increase your search engine rankings, boost your online presence, and...
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