Time to check in!! Dealer Authority has enjoyed collaborating with Dealer Refresh on their social media presence. We recently took a look at the past 9 months and pulled some impressive numbers from their Facebook Page and engagement.
Check-in date: May 1st, 2019
Communication method: Slack
Dealer Authority team: Tabitha Flythe & Brian West
DealerRefresh team: Jessica Shafer, Jeff Kershner, and Alex Snyder
Daily Facebook spend: $5
Needless to say, the male force is strong with the Dealer Refresh audience. 1,549 more men than women clicked on the Dealer Refresh Facebook posts. Forum posts that include topics like the recent Dealer.com email, "Trump, Trade, and U.S. China Automotive Tariffs", and "2019 Automotive Predictions" had the highest levels of engagement.
Refresh Fridays provide excellent engagement and new traffic for the page further pushing home the point that "going live" is beneficial for any business or social profile.
We ended up pivoting from our original target audience that was created when this collaboration began and the results were definitely positive.
- Clicks increased by 36%
- CTR increased by 86%
- CPC decreased by 55%
Utilizing an audience that retargets from the DealerRefresh website and those that engage with the Refresh Fridays helped to generate these positive changes.
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We will be ready to check in again for a full 12 months of data in July!
