2019 is halfway over, and we have hit the 12-month mark for our partnership with DealerRefresh! Below is our 12-month recap of engagement and growth to DealerRefresh's Facebook page:
[ATTACH=full]4215[/ATTACH]
Check-in date: July 11th, 2019
Communication method: Slack
Dealer Authority team: Tabitha Flythe & Brian West
DealerRefresh team: Jessica Shafer, Jeff Kershner, and Alex Snyder
Daily Facebook spend: $5
From a social media marketing standpoint - the main takeaway from the past 12 months is that it is crucial to assess the audiences that are being utilized on Facebook and tweak it as you see changes in engagement and clicks. Engagement is great - but if 100's of 'likes' aren't leading to improving CTR's month-over-month, it's time to take a look at the audience you are targeting. Over the past 12 months, we have pivoted DR's audience twice, and each time, this has led to a continued improvement in CTR and decreased CPC.
- CTR increased by 278% *from second audience update in June 2019
- CPC decreased by 73%
We will plan for another check-in at the close of 2019. Stay tuned!
