#RefreshFriday Jon Berna (the D.R. Truth) - Google and Facebook Ad Targeting

[Jeff Kershner]

Oh man. Google. Facebook. You guys keep moving my cheese!

Let’s talk about all the changes for our most popular digital marketing spots and how those changes impact car dealers.

Jon Berna (the D.R. Truth) is all up on these changes and will help us navigate to the cheese

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Friday at 1:00 PM EST on Facebook Live.

 

[Jeff Kershner]

Some great bits of information from @jon.berna today!!

 

[Dahvin Greenfield]

Absolutely loved this discussion.... very much looking forward to the next one!

 

[Alexander Lau]

Stop featuring liars and frauds and just make @jon.berna a regular visitor. He's one of a very few actually helping dealerships and honestly. Pasch is jealous.

 

[Dan Sayer]

Had a demo for one of our pre-owned lots with ACE/CarsDirect AKA "Auto Credit Express" and the product rep was completely unaware of the Oct 19th changes to targeting of "credit". Part of their presentation deck specifically points to their credit keyword and zip-code strategies with Google SEM. @jon.berna they would have to be directly impacted in their ability to drive credit shoppers to their aggregator sites, wouldn't they? How does this impact this particular lead segment in our industry? Or does it just drive up their expense in those (broad vs targeted) campaigns and they shouldn't really see a change in their ability to provide credit leads?

 

[ChrisR]

Had a demo for one of our pre-owned lots with ACE/CarsDirect AKA "Auto Credit Express" and the product rep was completely unaware of the Oct 19th changes to targeting of "credit". Part of their presentation deck specifically points to their credit keyword and zip-code strategies with Google SEM. @jon.berna they would have to be directly impacted in their ability to drive credit shoppers to their aggregator sites, wouldn't they? How does this impact this particular lead segment in our industry? Or does it just drive up their expense in those (broad vs targeted) campaigns and they shouldn't really see a change in their ability to provide credit leads?

When I used them in the past, my rep was completely unaware of why *every* ACE submission had people telling us they were told they were approved with $0 down. Needless to say, we did not keep them around for long.