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This is the problem.

Google's imaginary timing affects your rank, which can affect your organic results.

I always use https://tools.pingdom.com to demonstrate to dealers the *actual* load time of the site.

You can also use Dareboost to compare 2 sites, it shows a visual timeline of what loads at every step of the site loading.

https://www.dareboost.com/en/compare


We took the time to get Google to rank some sites as 90+ but the real-world implications were minimal at best.

Then things like live chat ruin the score anyways, typically only because they load later and seem to make it seem like the time to interactive is longer.