Local dealer swipes Hyundai Idea

[danoneil]

Tell me what you think about the value of this program and production of this internet spot.

LINK

 

[Jeff Kershner]

I have been in talks with MsgWorx over the last few months. Actually we had them in when I was at my "previous" position Dan.

I think the concept is good but the same effect overall can be accomplished using a cheaper service or combination of your video service provider and service email marketing provider. These campaign are no joke on the production and delivery side - cost. They do offer some robust reporting, but reporting most dealers would not have the resources to react upon.

I think if you have nothing at all in place for online service marketing it's easy to place something like this in process and see some nice lift in service business. But if you have something fairly strong in place already - I would doubt you would see such a lift. Thing is, most dealers ignore their online service marketing and have nowhere to go but up.