Long Term Email Follow-up - What are you sending your potential customer?

[Terri Hall]

I find that it is not only important to send emails for long term follow up but to proceed with a phone call. It may sound very time consuming but the majority of the calls are just leaving messages. Why not let them here your dealerdhip's name so it is fresh in their minds? There is no way better to personalize the emails than to follow up with the sound of your voice.

 

[Joe Ingram]

I have adopted a new philosophy on sending out e-mails. What I had found in the last quarter of 2008 was that the customers I was getting in direct phone contact with were telling me that they were just researching for 3-6 months down the road. It was roughly 1/3 of the people I spoke to. WOW, the rebates and incentives change by then. I signed up with a follow up company and I controll the frequency, and the content of the messages, and when a customer expresses interest it gets forwarded to the top of the que. I also added "Non-Selling" emails to the mix, and have received great responses to them. "That was a great article, thanks for not always trying to sell me something". I usually find a couple articles a month from across the web, and now my 10,000+ database doesnt hate my emails anymore (at least they are opting-out less than before). I am now putting my emails together with video embedded in them - the customers like watching a video instead of having to read it.

 

[DavidJer]

Got some value out of this, thanks!