We've used Reynolds, now with Dealer Socket. Our team really likes Dealer Socket, we have people from age 23 to 75 using it. Your really missing out not using your CRM to dig into your data and run campaigns in sales and service. A good CRM can be so much more for you than just reports and follow up, ESP if your only doing set it and forget it follow up. Dealer Socket does a great job of training and assign local reps to work with you monthly. We have a fantastic rep who I can call anytime, every 45 days we have a phone call with all management, and he's in our store every quarter for a day and stops by about every 45 days for an hour.
Each dealership uses CRM different, and you need to find what is best for you and your use. But don't sell yourself short by not trying to expand and grow your biz by using a CRM efficiently. It will help you.
Also, who is your DMS?
You're already with Dealer.com, you should certainly look at their new CRM, heard its pretty cool. Ask for the "Jorts Jedi".