- Apr 13, 2009
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It has taken a little while to gather all the information I needed to make a decision on this. With that said I will be "pulling the trigger" in December. Display advertising with behavioral targeting/retargeting can be pricey. However, I believe this is where the trend will be as companies continue to reallocate their marketing dollars. I will keep the forum updated on the progress/effectiveness of the campaign.
http://www.FetchBack.com is a retargeting company that I have been using for a few years now at the dealership level. Great product, good results (set up your campaign right), and low cost. Campaigns start at only $500/month - and you get a dedicated rep - my rep is:
Kelly Wielkopolski
Small Business Specialist
480.289.5593 (P) 480.289.5550 (F)
[email protected]
Who I am sure will answer any questions.
Dealers discuss a "cookie dropping" retargeting service pitched by Cobalt ($1,400/month) that follows website visitors across the internet with targeted ads for 60 days, with participants clarifying this is standard behavioral retargeting (not proprietary) already offered by Fortune 500 companies and available through cheaper alternatives like FetchBack ($500/month). The key insight is that while retargeting is legitimate and effective marketing when properly geo-targeted, dealers should shop around rather than pay premium prices to a single website provider, and should carefully calculate ROI before committing to these services.