Managing Your Dealers Reputation in the Online Age - Cars.com Webinar

[Jeff Kershner]

Cars.com will be holding a live DealerADvantage webinar on Friday, March 14, 2008 with yours truly on the panel. I believe Mr. Matt Lamoureux from Acton Toyota and John H. Isaac from My Dealer Report will be joining me as well.

We'll be discussing the rise of social media, consumer generated content and those wonderful dealer rating websites like DealerRater.com, My Dealer Report.com, Dealership Ratings.com and let's not forget about
JudysBook,
yelp and
insiderpages. Have I missed any??

Car shoppers now have a broad platform from which they can share opinions and influence others' buying decisions. What's being said about your dealership can either drive sales or divert buyers to your competition, making it more important than ever to monitor, manage and influence your online reputation.

In this DealerADvantage session, we'll discuss how to:

• Monitor what's being said online about your store
  
• Respond to comments and influence the conversation
  
• Share online feedback with your staff to recognize success and correct mistakes as needed
  
• Influence the online conversation by encouraging customers to leave online feedback about their experience with your store
  
• Turn your online reputation into a selling tool

I encourage all DealerRefresh readers to join in and participate! How many readers we can get to register??

Are you ready to manage the online conversation about your store?

Time: Noon to 1 p.m. (Eastern)
Location: Your Computer
Cost: FREE


Enroll Now! - CLOSEDhttps://classifiedventures.webex.com/classifiedventures/onstage/g.php?t=a&d=575728396

P.S. After the webinar, click back here to
DealerRefresh to share your thoughts and opinions about the conversation.

 

[Joe]

Thanks for the heads up. I'm looking forward to what is said regarding this. I have noticed more dealers being "buried" by bad reviews/statements left on social networking sites, blogs, etc. than I've seen positive, I have a hunch that many are scared of this platform for just this reasoning.

 

[Brian in Etown]

Man, I wish they wouldn't do these on a Friday, wish I could make it.

 

[Jeff Kershner]

I'm with you Brian. I think they would better off in the middle of the week.

 

[Joe Pistell]

buried here JK, tried to make it, sorry.

Joe

 

[Brian T in Etown]

when will they have it available for download? Recap? I like that Acton Toyota website video series, good stuff.

 

[DigitalRalph.com]

Jeff,

The need for a proactive Reputation Management strategy is rapidly becoming one of those issues that are easy to ignore, yet have the potential to put the hurt onto a dealer's sales volume. Alternately, as we all learn more about the do's and don'ts, the why's and how's within this new marketing area there will be opportunities for dealers who learn and execute well to achieve a competitive advantage in their marketplace. Acton Toyota is one such example. I am looking forward to attending this workshop.

 

[Brian T in Etown]

I guess I should have looked at the date, I thought it was today.

 

[Ralph Ebersole (blog)]

I appreciate the feedback on the timing of this webinar. We found that there is no convenient time do do these sessions. For your convenience, all sessions are recorded in their entirety and can be found at:

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www.dealers.cars.com

There are currently 16 recorded sessions here. Just click on "view all webinars."

This session should be available for review late on that Friday or early the following week.

 

[Bonh]

Nobody mentioned Google business reviews.

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maps.google.com

Insiderpages.com??? Seems like this is more widely used than dealerrater.com. I honestly never knew dealerrated existed until this session. More of my dealerships have reviews on google over dealerrater.com