Marketing Director's Scope of NEEDS

[joe.pistell]

A marketing director uses many many tools to get the marketing job done. From a very high level, in your daily use, what's most important to you NOW?

1. Performance (I Need to Sell More Cars)
2. Ease of Use (Reduce My Workload)
3. Reporting (Help Me Communicate & Educate)
4. Analytics (Reduce the Waste & Find More Opportunities)
5. Cost (Reduce the Spend)
6. ROI (reduce waste, improve audience)

I made a short survey: https://www.surveygizmo.com/s3/4679252/Rank-your-Ad-Platform

I'll share the results soon.

 

[john.quinn]

Hi Uncle Joe... I know it's a different topic, but the most important tool/asset I had as a marketing director was my relationship with a wide array of stakeholders.

If I was hiring a marketing director, his/her ability to build, grow and maintain excellent relationship with a diverse population would be at or near the top of the checklist.

 

[Alexander Lau]

I took the survey. One thing, maybe differentiate between ROI and ROAS. Separate them.