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#11
Where I see most dealers can improve is the customer journey. Improve the customer journey and you can increase your leads/sales without spending more money.

For example, if someone clicks on an email or ad that shows an offer, show that same offer on your landing page.

If someone clicks over from Autotrader to your VDP, change the VDP to show similar vehicles higher up on the page.
 

✨ AI Highlights

A BDC manager filling in for an absent marketing manager seeks advice on boosting lead generation for a small dealership (150 sales/month) that's currently underinvesting in advertising. The thread covers various tactics including Facebook advertising, email marketing, customer journey optimization, and messaging strategy, but the strongest consensus advice is that the manager should contact the marketing manager directly to reactivate existing advertising programs rather than pursue new vendor relationships during this interim period.

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