A few months back our dealer group decided to get rid of our 3rd party website (VinSolutions) and decided to attempt to just upgrade and optimize our OEM website (Dealer.com thru Ford Direct). While I like the idea of not having 2 different websites competing with each other for search rankings, confusing customers, and of course unnecessary spend on a second website... Ford direct limits what type of customization you can do to your dealer.com website to set it apart from all the other dealer websites looking exactly the same.
That being said, what are some of the best optimizations we can do to make this website the best it can be? (Different plug ins, widgets, better items to convert better, ect)
That being said, what are some of the best optimizations we can do to make this website the best it can be? (Different plug ins, widgets, better items to convert better, ect)
