- Jul 30, 2009
- 103
- 14
- First Name
- Nick
What sort of ROI have you been seeing with social media?
I would break this down as:
ROI Blog
ROI Social Networking (if you're tracking it)
ROI Reputation Management
Given that:
- 73% of consumers said they would be likely to use dealership reviews and rankings for future vehicle purchases. (2007 Dealer eBusiness Performance Study, Cobalt (Y! and R.L. Polk))
- 21% of consumers have switched dealerships because of reviews (2007 Dealer eBusiness Performance Study, Cobalt (Y! and R.L. Polk))
- 6% sales loss on brands that didn’t use social media. 18% increase on those that did (2009, Altimer Group and Wetpaint)
I would break this down as:
ROI Blog
ROI Social Networking (if you're tracking it)
ROI Reputation Management
Given that:
- 73% of consumers said they would be likely to use dealership reviews and rankings for future vehicle purchases. (2007 Dealer eBusiness Performance Study, Cobalt (Y! and R.L. Polk))
- 21% of consumers have switched dealerships because of reviews (2007 Dealer eBusiness Performance Study, Cobalt (Y! and R.L. Polk))
- 6% sales loss on brands that didn’t use social media. 18% increase on those that did (2009, Altimer Group and Wetpaint)
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