so we’ve been talking about buying cars in the service lane since practically forever
Every once in a while we have a star sales person that will pickup 5-10 deals a month - however this is not sustainable or scalable.
I’m looking to utilize merchandising to generate 40-50 appraisals on service vehicles a month - in other words something that is scalable.
Here are my thoughts
- sometype of POP to hand upon checkin/ drop off
- hang merchandising on the wall
- hang tags upon service completion
- referral pay for service advisor
My thought is drive these direct referrrals to a specific email or text number to get the appraisal
My question is - does anyone out there have signage, have merchandising they are using with direct calls to action that is getting an engaging response?
Every once in a while we have a star sales person that will pickup 5-10 deals a month - however this is not sustainable or scalable.
I’m looking to utilize merchandising to generate 40-50 appraisals on service vehicles a month - in other words something that is scalable.
Here are my thoughts
- sometype of POP to hand upon checkin/ drop off
- hang merchandising on the wall
- hang tags upon service completion
- referral pay for service advisor
My thought is drive these direct referrrals to a specific email or text number to get the appraisal
My question is - does anyone out there have signage, have merchandising they are using with direct calls to action that is getting an engaging response?
